Local search engine marketing is the service that most local businesses will be interested in, it’s about being listed in and found when a potential customer does a search using a local keyword qualifier.

If you have performed a search in Google or another search engine using a local keyword modifier, you should have seen a search result closely resembling the one below. An example of this would be; Dentist in Boston, or Boston MA Dentists

These search phrases with a local keyword qualifier, tend to trigger a local map search result. This search technology is rapidly changing and all of the big search engines are changing their local map result setup almost on a monthly basis lately.

Search engines are using your IP (Internet Protocol) address to provide you with GEO relevant search results. They are using your current geo-location, combined with the keywords you type into the search engine bar, to try to predict exactly what type of search results you were looking for, and believe me they’re getting very good at what they do.

Not to long ago, when you typed in “House Painters” into your search bar, the results you saw were simply the results from the best SEO’ed, search engine optimized web sites in the world for “House Painters.” What that meant, was even though you may live in Chicago but the top optimized web sites were from painters in Canada, that was the search results you saw. Didn’t really help you much though, who is going to travel from Canada to Chicago, for a $500 painting job, or provide you that free quote?

Now, with the advent of local search engine marketing, based on your geo-location, the search engines have created a way to recognize geographically where you are located, and have now begun to provide you with those “Local Search” results based on the keyword phrase you typed into the search bar. Search engine optimization Grand Rapids MI

Currently, it is possible for a company to show up in these local search engine marketing results without a web site at all. However, we feel this will soon change, if it hasn’t already, as the search engines find the proper mix and way for them to monetize these local search results. A properly optimized web site will always out rank a poorly optimized web site in the local search results.

OK, so exactly what does Affordable Lead Generation do for me in the area of Local Search Engine Marketing?

Affordable Lead Generation makes sure your all of your Google, Yahoo, and Bing local listings are highly optimized for your local niche and your marketing area. Then we build citations and reviews to your listings so they gain traction in the local search engine marketing listings. Next we take a look at your web site, it’s content and coding, to make sure that is properly optimized as well.

Once all of your local search engine listings, on-page content and coding issues have been resolved, depending on the type of maintenance package you have purchased, a complete series of actions are routinely done on your behalf to make sure your web site can not only be found in the local search results, but continue to stay there.

It’s not enough just to get yourself at the top of the local search engine marketing results these days, you must work to maintain your position, otherwise, your competition will continue to work on their search engine efforts and take over your local search engine position. In some very competitive industries, like Insurance for instance, it can take 9 to 12 months before you begin to see real results.

In a less competitive marketing niche, you can begin to see results in as little as a few weeks.

Local Search Engine Marketing