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Here’s a quick peak into the not so distant future. By utilizing the GPS technology that is built into all Smart Phones, advertisers will be able to send by SMS (Short Message System) more commonly known as a text message, any form of a highly targeted advertising message or coupon they wish.
These laser targeted mobile media marketing advertising messages can be triggered when your subscriber drives within a certain radius around your store, or anytime you want to send a message to your list.
Lets say for example you are on the road, just out driving and you decide you want a good cup of coffee. You type the word “Coffee, or Coffee House” into your mobile search browser, and up comes a list of the ten nearest Coffee Shops around your present location, complete with discount coupons if they are running a special. If they were one of our clients, you know they would be running a coupon special. Now further down the page you will find a list of some customer reviews, it’s there you discover that 15 of your FaceBook friends “Liked” and spoke highly of one of the Coffee Shops, and even shared a cool video they shot while they were there.
You have now found your new Coffee Shop destination.
But wait, it gets even better yet, with the GPS technology enabled on your Smart Phone, your friends will also be able to see that you have stopped at their coffee shop, and if they are in the area, they may just stop in and visit with you.
Advertisers can send coupons, receive reservations, customers could order and pay for food on the fly. The possibilities are endless. Every activity you could do from a telephone or computer can now be done in the palm of your hand, anywhere you are 24 hours a day 7 days a week.
Here is another scenario, say you went to the store last week and found they were out of the item or size of a product you were looking for, imagine receiving a text message when the product comes in, letting you know it’s there and ready to be picked up.
With the increase in the use of these new Smart Phones, there will be some issues with the technology. One of these issues for starters, is you’re going to need to make sure your web site is viewable on these devices. If your web site is more than 2 years old, chances are it will not view properly, if at all when viewed with a Smart Phone.