Affordable Lead Generation
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There are three different ways your business can be found within the search engine marketing results.
1. Sponsored or Paid listings | PPC
2. Local Search results
3. Organic Search Results
Sponsored or Paid Listings also referred to as Pay Per Click Advertising (PPC), is when you create highly targeted, keyword driven ads that appear at the top and side of the organic search results. These ads are place there by the search engines, usually on an auction based rotating method. Meaning the person who bids the highest dollar amount for that particular keyword, or keyword phrase, in theory, their PPC ad would appear at the top of the search engine listings. We say “in theory,” because there are several factors that can also determine not only your ads position within the paid results, but can also effect the cost of that ad. With PPC advertising, you only pay when someone takes an action on your ad, usually by clicking on them, which will in turn brings that potential customer to either your web site, or a landing page you have created.
Local Search Results are usually triggered when a consumer uses a location based keyword to perform their search. An example of this would be, “Plumber in Chicago, or Chicago Plumbers,” it is this local, location based search that will often trigger a “Local Map” type of search result that offers the consumer a variety of local businesses who service that market niche and local area. Local search marketing is becoming more important as the average consumer is now increasingly using a “Location Based Keyword Phrase” when they do a product or service search.
Organic Search Results are the web sites that appear on the pages of the search engine results naturally. There are literally in excess of 200 different ranking factors used by the search engines to determine a web sites proper location within their search results. These ranking factors are a closely guarded secret among the search engines and the ranking algorithms they use are always being tweaked to provide the most relevant search result experience to the user. Organic search result traffic is free, that is why first page search engine rankings are so highly coveted among businesses. Reaching page one of the search results, and more importantly, one of the top three search result locations, can add a tremendous amount of highly targeted potential customers that are actively in the buying process now.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) involves many on page, meaning within the text and coding contained in the structure of your web site itself, and off page optimization techniques that are used to produce, and promote your web site in a search engine friendly manner.
Affordable Lead Generation has the tools and experience necessary for you to become highly competitive in your marketing niche online. Whether it’s building a web site or rebuilding your current web site, marketing your company through Social Media or creating a state of the art Mobile Phone Text Marketing campaign, we understand today’s consumer want to be connected with and engaged by the companies they choose to do business with, and we know how to get it done.
At Affordable Lead Generation, we are search engine marketing experts.
Search Engine Marketing
